VideoNuze Posts

“Mad Men” creator Matthew Weiner explained how Netflix’s and Amazon’s international distribution capabilities are changing the TV industry’s economics as well as mitigating domestic viewership fragmentation, in an interview he did with Videology’s Chairman and CEO Scott Ferber at the company’s “Full Frontal 2017” event on March 8th.

It’s no secret that both Netflix and Amazon are aggressively promoting their SVOD services in approximately 200 different countries around the world. But Weiner explained how having their own international distribution footprint distinguishes them from other networks, enabling them to pursue projects with the intention of globally distributing the programs without the necessity of having partners.

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I’m pleased to present the 362nd edition of the VideoNuze podcast with my weekly partner Colin Dixon of nScreenMedia.

It’s no secret that we’re all using all kinds of connected devices these days to consume video. To help illustrate just how mainstream a behavior this has become, this week Colin and I review data from a number of recent research reports that have hit our radar. The takeaway is that consumers are taking advantage of the myriad choices they now have. See how your own video consumption aligns with the key trends.

Listen in to learn more!
 
(Note, we had a little problem with audio quality which we’ll hopefully fix for next week)

Click here to listen to the podcast (22 minutes, 10 seconds)
 

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The VideoNuze podcast is also available in iTunes...subscribe today!

As of year-end 2016, 22% of the 100 million U.S. homes that subscribe to broadband did not also subscribe to a pay-TV service. That’s up from 9% of the 85 million U.S. homes that subscribed to broadband but did not also subscribe to a pay-TV service in 2011. Over the course of 2016 alone, the rate of broadband homes subscribing to pay-TV declined from 82% to 78%, resulting in 22 million broadband homes without pay-TV at the end of last year, compared with 8 million in 2011.

The data comes from a new report from The Diffusion Group, “Life Without Legacy Pay-TV: A Profile of U.S. Cord Cutters and Cord Nevers” that has just been published.

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Mobile ad platform AdColony has released results from a number of clients’ recent ad campaigns using its “Instant-Play HD Vertical Video” format. Across the campaigns the format delivered an 89% average video completion rate and a 10% average engagement rate. Clients included UFC, a premium cable TV network, a global consumer tech platform and various Fortune 500 brands. The vertical video ads were inserted across popular mobile apps.

AdColony’s Instant-Play HD format, which is integrated with mobile apps via an SDK, includes a “Dynamic End Card” feature that gives advertisers a way to creatively engage users with a rich experience that includes the ability to swipe, tap, watch, purchase and access more content (samples can be found here).

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Mobile accounted for 54% of video views globally in Q4 ’16, up from 46% in Q4 ’15, according to Ooyala’s latest Global Video Index, which tracks hundreds of millions viewers from its 500+ customers around the world. Underscoring mobile’s fast adoption, mobile views were 17% as recently as 2013; Ooyala projects mobile in Q1 ’17 will hit nearly 60% of views, a nearly 4x increase.

As always, smartphones accounted for the lion’s share of overall mobile viewing and in Q4 ’16, they also accounted for virtually all of mobile’s growth. In Q4, smartphones racked up 47% of views, with the remainder on tablets. While smartphones’ share grew by 8 percentage points just in 2016, tablets lost almost a percentage point.

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Here’s a Monday morning brain teaser to consider: is there any rhyme or reason for which TV networks are being included in skinny bundles like Sling TV, DirecTV Now, YouTube TV and soon Hulu? If there is, it’s hard to discern what it is. In fact, the composition of skinny bundles is getting more puzzling all the time.

For instance, last Friday, Hulu announced that it had reached a distribution deal with A+E Networks for its forthcoming skinny bundle. The deal followed previously announced ones with Hulu’s corporate parents Fox, Disney and Turner, plus CBS. But just a couple weeks ago, when YouTube TV was announced, it didn’t include A+E Networks (nor Turner, Viacom, Discovery, AMC or Scripps), though it did include CBS, Disney, Fox and NBCU.

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I’m pleased to present the 361st edition of the VideoNuze podcast with my weekly partner Colin Dixon of nScreenMedia.

This week Colin and I discuss TiVo’s 16th quarterly Video Trends Report, which we both covered this week (here and here). We agree that the pay-TV industry has painted itself into a high-cost corner. The consequences of this are increases in cord-cutting, cord-shaving and adoption/use of SVOD, reduction in perception of per channel values and budding interest in new skinny bundles.

All of this is bad news for the industry and the report illustrates the specifics of each of these trends.

The report is available as a complimentary download here.

Listen in to learn more!
 
Click here to listen to the podcast (20 minutes, 38 seconds)

Click here for previous podcasts

Click here to add the podcast feed to your RSS reader.

The VideoNuze podcast is also available in iTunes...subscribe today!

Connected TV device penetration and usage are continuing to grow according to new data from Nielsen as of January 31st. Overall, Nielsen found that 23% of TV homes now own an Amazon Fire TV, Apple TV, Google Chromecast or Roku, up from 19% in June, 2016. Nielsen didn’t specify the exact share for each device, only saying that Roku and Apple TV have the highest penetration, with Fire TV and Chromecast following.

In addition to the “big 4,” another 11% of TV homes have other brands of connected TV devices or have their computers/tablets/smartphones connected to their TVs.

continue reading on VideoNuze iQ